Privacy Policy

How felkravito.top collects, uses, and protects your personal information

Last Updated: 15th January 2026

Effective Date: 15th January 2026

Introduction

felkravito.top Ltd ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website felkravito.top or use our beauty brand marketing analytics services.

This policy applies to all personal data we collect about you through our website, services, and any other interactions you have with us. By using our services, you consent to the data practices described in this policy.

Data Controller Information

The data controller responsible for your personal information is:

  • Company: felkravito.top Ltd
  • Registration Number: 96587435
  • Address: 215 Beech Road, Edinburgh, EH6I 3XL, Scotland, United Kingdom
  • Email: [email protected]
  • Phone: +44 1315006851

Data We Collect

We collect various types of personal data to provide and improve our beauty marketing analytics services. The data we collect includes:

Information You Provide Directly

  • Contact Information: Name, email address, phone number, company name, and job title when you contact us or request our services
  • Account Information: Username, password, and account preferences when you create an account with our analytics platform
  • Communication Data: Messages, enquiries, and feedback you send to us through our contact forms, email, or phone
  • Service Data: Information about your beauty brand, marketing campaigns, and business requirements when using our analytics services

Information Collected Automatically

  • Website Usage Data: Pages visited, time spent on pages, click patterns, and navigation behaviour on felkravito.top
  • Technical Information: IP address, browser type, device information, operating system, and referring website
  • Analytics Data: Website performance metrics, user interactions, and conversion tracking data

How We Use Your Information

We use your personal data for specific purposes based on legitimate business interests, contractual obligations, and your consent. Our use of your data includes:

Service Provision

  • Providing beauty marketing analytics services and platform access
  • Processing your requests and responding to enquiries
  • Creating and managing your service account
  • Delivering reports, insights, and analytics data
  • Providing customer support and technical assistance

Business Operations

  • Improving our analytics platform and service offerings
  • Conducting research and analysis to enhance our beauty industry expertise
  • Managing our business relationships and communications
  • Ensuring the security and integrity of our systems and data

Legal and Compliance

  • Complying with legal obligations and regulatory requirements
  • Protecting our rights and interests and those of our clients
  • Preventing fraud, security breaches, and misuse of our services

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

Our use of cookies and similar technologies includes:

  • Essential Cookies: Required for basic website functionality and security
  • Analytics Cookies: Help us understand how visitors interact with our website
  • Functional Cookies: Remember your preferences and settings
  • Marketing Cookies: Used for advertising and personalised marketing campaigns

For detailed information about our cookie usage, please refer to our Cookie Policy.

Data Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except as described in this policy:

Service Providers

We may share your information with trusted third-party service providers who assist us in operating our website, conducting our business, or providing services to you. These providers are contractually obligated to keep your information confidential and use it only for the purposes we specify.

Legal Requirements

We may disclose your information when required by law, regulation, or legal process, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers

In the event of a merger, acquisition, or sale of our business, your information may be transferred to the new entity, subject to appropriate confidentiality protections.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected and to comply with legal, accounting, or reporting requirements. Our data retention periods are based on:

  • Service Data: Retained for the duration of our service relationship and up to 7 years thereafter for business and legal purposes
  • Contact Information: Retained for up to 3 years after last contact or until you request deletion
  • Website Data: Analytics and usage data retained for up to 2 years for service improvement purposes
  • Marketing Data: Retained until you withdraw consent or opt out of communications

When personal data is no longer needed, we securely delete or anonymise it in accordance with our data retention schedule.

Your Rights

Under the General Data Protection Regulation (GDPR) and UK data protection laws, you have several rights regarding your personal data:

  • Right of Access: Request copies of your personal data and information about how we process it
  • Right to Rectification: Request correction of inaccurate or incomplete personal data
  • Right to Erasure: Request deletion of your personal data in certain circumstances
  • Right to Restrict Processing: Request that we limit how we use your personal data
  • Right to Data Portability: Request transfer of your data to another organisation
  • Right to Object: Object to certain types of processing, including direct marketing
  • Right to Withdraw Consent: Withdraw your consent for processing where we rely on consent

To exercise any of these rights, please contact us at [email protected] or +44 1315006851. We will respond to your request within one month of receipt.

International Data Transfers

Your personal data may be processed in countries outside the European Economic Area (EEA) where our service providers are located. When we transfer data internationally, we ensure appropriate safeguards are in place, including:

  • Standard Contractual Clauses approved by the European Commission
  • Adequacy decisions recognising equivalent data protection standards
  • Certification schemes and codes of conduct ensuring appropriate protection

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and vulnerability testing
  • Access controls and authentication mechanisms
  • Staff training on data protection and security practices
  • Incident response procedures for data breaches

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to protecting your data using industry-standard practices.

Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such information promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date.

We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of our services after any changes indicates your acceptance of the updated policy.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us using the following information:

We aim to respond to all privacy-related enquiries within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK or your local data protection authority.

Governing Law

This Privacy Policy is governed by the laws of Scotland and the United Kingdom. Any disputes relating to this policy will be subject to the jurisdiction of the Scottish courts.