Cookie Policy

Introduction

This Cookie Policy explains how felkravito.top Ltd ("we", "our", or "us") uses cookies and similar tracking technologies on our website felkravito.top. This policy should be read alongside our Privacy Policy and Terms of Service.

By using our website, you consent to the use of cookies in accordance with this policy. You can manage your cookie preferences at any time using our cookie consent banner or by adjusting your browser settings.

What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about user behaviour and preferences.

Cookies can be "persistent" (remaining on your device until they expire or are deleted) or "session" (deleted when you close your browser). They can also be "first-party" (set by the website you're visiting) or "third-party" (set by a different website).

Why We Use Cookies

We use cookies and similar tracking technologies for several purposes:

• Essential Functionality: To enable core website features and ensure proper operation of our beauty analytics platform
• Performance Analysis: To understand how visitors interact with our website and identify areas for improvement
• Personalisation: To remember your preferences and provide a customised experience
• Marketing and Advertising: To deliver relevant advertisements and measure the effectiveness of our marketing campaigns
• Security: To protect against fraud and ensure the security of our services

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the basic functionality of our website and cannot be disabled. They enable core features such as security, network management, and accessibility. Without these cookies, services you have requested cannot be provided.

Necessary cookies include session identifiers, security tokens, and load balancing cookies that ensure our website functions properly.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve our website performance, user experience, and content relevance.

Analytics cookies track metrics such as page views, time spent on pages, bounce rates, and user navigation patterns. This information helps us optimise our beauty marketing analytics platform.

Functional Cookies

Functional cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have integrated into our website.

These cookies remember your preferences, such as language settings, region preferences, and customisation options for our analytics dashboard.

Marketing Cookies

Marketing cookies are used to track visitors across websites to display relevant and engaging advertisements. They help us measure the effectiveness of our advertising campaigns and provide insights into user interests.

These cookies may be set by our advertising partners and can build a profile of your interests to show relevant ads on other websites. They also help us with remarketing efforts and conversion tracking.

Detailed Cookie Information

Below is a detailed list of the main cookies used on felkravito.top:

Third-Party Cookies

We use services from trusted third-party providers that may set their own cookies on your device. These include:

Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics sets cookies to collect information about your visit, including pages viewed, time spent on the site, and how you arrived at our website. This information is used to compile reports and help us improve our website.

Google Analytics data is anonymised and aggregated. For more information about Google Analytics cookies, visit Google's Analytics Cookie Usage guide.

Google Ads

We use Google Ads for advertising and remarketing purposes. Google Ads cookies help us measure the effectiveness of our advertising campaigns and show relevant ads to users who have previously visited our website.

These cookies may track your browsing behaviour across websites to provide personalised advertising experiences. You can opt out of personalised advertising by visiting Google's Ads Settings.

Google Fonts

We use Google Fonts to display custom fonts on our website. Google Fonts may set cookies to optimise font loading and improve website performance. These are primarily functional cookies that enhance the visual presentation of our content.

Google Consent Mode v2

We implement Google Consent Mode v2 to ensure that our use of Google services respects your privacy preferences. This technology adjusts how Google Analytics and Google Ads behave based on your consent choices.

When you decline marketing or analytics cookies, Consent Mode ensures that:

• No personal data is sent to Google for advertising purposes
• Analytics data collection is limited to essential functionality
• Your privacy preferences are respected across all Google services
• Data processing occurs only within the bounds of your consent

This system allows us to continue measuring website performance while respecting your privacy choices and maintaining compliance with data protection regulations.

Managing Your Cookie Preferences

You have several options for managing cookies on our website:

Cookie Consent Banner

When you first visit felkravito.top, you'll see a cookie consent banner that allows you to:

• Accept All: Consent to all types of cookies
• Reject All: Decline all non-essential cookies
• Customise: Choose which types of cookies to allow

Your preferences are stored and will be remembered for future visits. You can change your preferences at any time by clearing your browser cookies and revisiting our website.

Browser Settings

You can control cookies through your browser settings. Most browsers allow you to:

• View and delete existing cookies
• Block cookies from specific websites
• Block third-party cookies
• Clear all cookies when you close the browser
• Receive notifications when cookies are set

Please note that blocking certain cookies may affect the functionality of our website and your ability to use our beauty analytics services effectively.

Opt-Out Links

For specific third-party services, you can opt out directly:

• Google Analytics: Google Analytics Opt-out Browser Add-on
• Google Ads: Google Ads Settings
• Industry Opt-out: Digital Advertising Alliance

Mobile Devices

On mobile devices, you can control tracking through your device settings:

• iOS: Settings > Privacy & Security > Tracking > Allow Apps to Request to Track
• Android: Settings > Google > Ads > Opt out of Ads Personalisation

These settings control app tracking and may affect how cookies and similar technologies work in mobile browsers.

Data Retention

Different types of cookies have different retention periods:

• Session Cookies: Deleted when you close your browser
• Persistent Cookies: Remain on your device for a specified period (ranging from 24 hours to 2 years)
• Local Storage: Data stored locally until manually cleared or until expiration

You can view the specific duration for each cookie in the detailed cookie table above. Most cookies can be manually deleted through your browser settings at any time.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will:

• Update the "Last Updated" date at the top of this policy
• Notify users through our website or via email if appropriate
• Request renewed consent if required by law

We encourage you to review this policy periodically to stay informed about our cookie practices.

Contact Information

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

• Email: [email protected]
• Phone: +44 1315006851
• Post: Privacy Team, felkravito.top Ltd, 215 Beech Road, Edinburgh, EH6I 3XL, Scotland, United Kingdom

For general enquiries about our beauty marketing analytics services, you can also contact us at [email protected].

Related Policies

This Cookie Policy should be read in conjunction with our other legal documents:

• Privacy Policy - How we collect, use, and protect your personal data
• Terms of Service - The legal terms governing your use of our services

Together, these documents provide a comprehensive overview of your rights and our obligations regarding data protection and service provision.